We will let ya know when SL is ripe for the picking - Said the Ad man.

So I was reading an article today and happened upon this gem from an Ad man via NY. Seriously unimpressed with how big business has stepped into the virtual world of Second Life; I keep these quotes to remind me how arrogant and ignorant the Ad men are to how Second Life "is".

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"We have counseled our clients to stay away [from Second Life] for the time being," said Drew Neisser, president-CEO of Renegade, a New York-based integrated marketing agency. "The quick-hit PR route is now closed, so marketers need to carefully consider why they want to be in Second Life and make sure they have a sincere commitment to the betterment of Second Life."

Neisser pointed to issues such as technical glitches, security concerns (for example, hackers breaking into presidential candidate John Edwards' virtual campaign headquarters on Second Life) and difficulties attracting a sizable audience.

"There are a lot of other ways to engage your targets online and offline that may in fact be more cost-effective and more rewarding than Second Life," he said.

However, he added, "We are monitoring Second Life on a continuous basis and will let [clients] know if and when the time is ripe for their participation in Second Life."

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Dear Ad Man;

Second Life is a unique world unlike any other; you wish to market your real life products to a very large customer base....that's all fine and good but do you even realize the majority of Second Life users enter the Second Life world to escape your corporate reality?

No I didn't think so; or you wouldn't be failing so miserably.

Cat